A common theme I've noticed when freelancers name their business is the name is too long—way, way, way too long.

People want a name that describes what business they're in. I get it. I make websites and logos. My business's name is Pixel Riot.

Take it from the king of shitty first drafts— no one ever has to know.

Our previous series post identified three objectives for your logo design project. You can read that post first for more context if you're just joining us.

Today, we'll discuss how to identify some key aspects of your business's “brand identity” so you can offer some guidance to your logo designer.

You're starting a new freelance business. You're excited. You're motivated. You're — oh no. You need a logo! Where do you start?

Start here.